Ipsy has announced that its co-founder, Jennifer Goldfarb, is stepping down from her role as the company’s president, and Fernando Madeira is taking the reigns.

Madeira is the former president and CEO of Walmart.com, and brings nearly 30 years of commerce, media and technology experience to ipsy.

Goldfarb, Ipsy co-founder and former president, will stay actively involved with the company in her new role as Executive Chairwoman. She founded the company with Marcelo Camberos and Michelle Phan. 

Marcelo Camberos, co-founder and CEO of Ipsy, states in a press release, “Over the last six years, we’ve created a powerful platform for individuals to express their unique beauty, connect with one other, and discover new products, looks and brands that are personal to them. Fernando’s commerce expertise and his deep roots in media are a perfect fit for ipsy as we continue to scale our media platform and manage the tremendous growth from our e-commerce business–which is growing even faster than the Glam Bag in its early days.”

Goldfarb adds, “From the earliest days, we set out to celebrate and empower every individual. That’s why we’ve been able to engage thousands of creators, attract hundreds of emerging and established brand partners…Fernando’s leadership and experience will be a tremendous addition to the company, and I’m personally excited to work with him to continue to grow Ipsy.”

Ipsy has also announced that Shopper, its e-commerce business, has launched out of beta with a 400% growth rate since it began testing the new service in November 2017. It has more than 20,000 SKUs from 200+ beauty brands, including bareMinerals, Smashbox Cosmetics, Tarte Cosmetics, OUAI, and OFRA Cosmetics.

Photo: Instagram/ipsy